Episode 249

Enhancing Patient Engagement with AI Avatars with Chuck Rinker

Published on: 18th September, 2023

During this episode, we connect with Chuck Rinker, CEO of PRSONAS, an industry leader pioneering digital personality technology to revolutionize healthcare engagement. 

Bringing expertise from the gaming and entertainment industries, Chuck is driven to apply AI for more humanistic care.

While together, Chuck shares how PRSONAS creates virtual assistants to guide patients, providing a vital, personalized touch at scale. Additionally, Chuck unpacks real-world implementations that ease patient journeys through empathy and diverse representation. We also discuss shifting mindsets as pioneering providers embrace future-focused care transformation. 

Join us as Chuck outlines a vision for 24/7 digital advocates that unite holistic teams behind-the-scenes to deliver tailored support and relieve overwhelmed staff by injecting compassion and humanity into our healthcare system. Let’s go! 

Episode Highlights:

  • Chuck brings a fresh perspective from gaming to transform impersonal healthcare journeys.
  • PRSONAS uses AI personalities to provide empathetic guidance and support.
  • Virtual assistants act as the face of health systems to boost patient satisfaction.
  • Chuck advocates for pioneering providers to embrace care transformation.
  • The vision is 24/7 digital advocates uniting holistic care teams behind-the-scenes.


About our Guest: 

Chuck Rinker is simply an "Imagineer without the ears!". He has spent his entire professional and personal life stimulating both sides of his brain, pursuing advanced degrees and career positions that exploit his self-proclaimed mastering of both artistic expression and technical know-how.

Rinker's professional career has taken him from developing black-ops military tech and NASA/space-borne avionics through gaming, including directing the NCAA / Madden series of games for EA Sports. This lead to the creation of nuMedia Innovations and the patented technologies behind it. Their premier offering is the PRSONAS™ Digital Personality Engine bringing human engagement to self-service solutions for airports, hospitals, and commercial markets.

His educational background spans degrees and post-graduate education in electrical engineering, computer science, multimedia technologies, advanced 3D animation, and digital audio.

Rinker's professional experiences have only been trumped by the pure luck he enjoys having a wonderful wife of 30 years and two incredibly talented and respectful daughters. He also indulges other passions as a general aviation pilot, a devoted fan of Walt Disney's genius, attempting to find time to enjoy the 7 musical instruments he plays. Most of all, Rinker enjoys the arts, dance, and theater with an appreciation that only living with three ladies in his life have brought out in him.

Rinker's only goal is to keep doing what he's doing in all aspects of his life with only two changes: "Do it bigger" and "Do it better"!


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About the Podcast

Passionate Pioneers with Mike Biselli
Healthcare and Innovation
Passionate Pioneers with Mike Biselli, a nationally ranked healthcare and innovation podcast, and a member of the Health Podcast Network, highlights the innovators, the game changers, and the pioneers who are deeply passionate and relentless in valiantly solving the problems our healthcare industry is facing.
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Mike Biselli

Community Builder | Health-tech Entrepreneur | Podcaster | TEDx Speaker | Dedicated to Reimagining Healthcare